Because semantic technologies provide "meaning" to web-based content, they have the potential to change customer experience and the entire ecosystem of online interaction. SemTech 2009 is the first industry conference to offer a comprehensive discussion of the emerging semantic advertising and marketing space.
Marketing in the Semantic Web
Scott Brinker, ion interactive, inc.
Web3-4-Web2
Uche Ogbuji, Zepheira
Alex Iskold, AdaptiveBlue
Andraz Tori, Zemanta
Nathan R. Yergler, Creative Commons
Semantic Advertising Roundtable
Scott Brinker, ion interactive, inc.
Brooke Aker, Expert System USA
Amit Kumar, Dapper
Greg Stuart, gregstuart.com
Amiad Solomon, Peer39
Mobile Semantics
Luca Scagliarini, Expert System
Terry Hughes, Widality
Tony Lee, Saltlux Inc.
Market-Blended Insight: Determining Propensity to Buy with the Semantic Web
Nigel Shadbolt, University of Southampton
Nicholas Gibbins, University of Southampton
Contextual Awareness
Alex Iskold, AdaptiveBlue
Jeremy Bentley, Smartlogic
Executive Round Table: Semantic Search
Carla Thompson, Guidewire Group
Tomasz Imielinski, Ask.com
Riza Berkan, hakia
Andrew Tomkins, Yahoo! Search
Peter Norvig, Google
Scott Prevost, Powerset, Inc.
Alex Iskold, AdaptiveBlue
William Tunstall-Pedoe, True Knowledge
Discovering the Semantics in Online Catalogs
David Winchell, XSB, Inc.
Panel: Semantic Approaches to Recommendation and Matching
Paul Miller, The Cloud of Data
Marcus Trevisani, Bintro.com
Jonas Lamis, hakia
Andrew Tomkins, SciVestor
Jörg Wurzer, iQser AG
Panel: A Shift in SEO Strategy
Jason Kreidman, Kreidman.com
Mark Birbeck, Backplane Ltd.
Tim Musgrove, TextDigger
There are numerous additional sessions covering foundational and advanced topics that are applicable to advertising and marketing.
For details, see the full agenda.
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